Focus On Direct-Action

At the Whale Defense Agency (WDA), our primary focus is not on media exposure, donations, or administrative formalities; it is on disrupting whaling operations, protecting whales, and executing covert direct action. We do not seek media attention. In fact, the less attention we receive, the better our mission succeeds. The element of secrecy is crucial to our operations, and this strategic approach enables us to stay one step ahead of the whalers.

Unlike other organizations that publicize every step, WDA engages in covert operations. Our tactics are designed to disrupt whalers’ operations in ways they cannot anticipate or counter, ensuring maximum impact with minimal exposure. We operate much like Paul Watson’s direct-action methods at sea, but with enhanced, innovative strategies that take advantage of the element of surprise and secrecy. Our interventions erode whalers’ legal strengths and keep them off balance, ensuring that they cannot predict our next move.

The WDA maintains strict control over information dissemination. This means we don’t actively engage with the media, nor do we respond to press inquiries from even major outlets like National Geographic. We do not aim to foster public conversations about our upcoming missions, nor will we disclose details of our operations before or immediately after they occur. Campaigns are kept private until long after their conclusion, sometimes taking months or even years before any footage or documentation is released to the public. This deliberate withholding of information serves multiple purposes: it protects our legal standing, prevents whalers from using evidence against us, and ensures that the flow of information is always controlled by the agency.

Our policy of “No media efforts of contact” means that we won’t reach out to news outlets, and we will not respond to requests unless absolutely necessary. This strategic communication gap keeps whalers guessing and reduces their ability to predict or challenge our next steps. They will only learn about our actions after the fact—by then, it’s too late for them to adjust or counter.

While other organizations may make their efforts public, WDA’s approach is to keep our actions discreet, ensuring that our focus remains on disrupting whaling in the most effective way possible. By maintaining this strict operational discipline, we create the kind of confusion, uncertainty, and strategic advantage that makes it impossible for the whalers to counter our moves effectively.

This policy of operational secrecy is one of the reasons the Whale Defense Agency is able to achieve results where others have struggled. Our ability to disrupt whaling to date with a 100% zero-kill rate under our organization’s watch, is a testament to this new approach. By controlling the flow of information, staying hidden from the media spotlight through engineered approaches, and executing covert direct actions, WDA has become the most effective anti-whaling organization in the world.

If you conduct whaling, we’ll stop it with 100% accuracy and interception rates. We know the business of anti-whaling and we are the only NGO in history that has a clean record of no whales killed under our watch, meaning whalers are unable to hunt without facing immense responses from the WDA team. Our new use of force policy only adds to this deterrence and is in the legal bounds of international law for anti-piracy response measures.